Our respondents could choose to comment about which particular magazines or web sites they looked to for information related to each question. Some highlights below:
1. Pitchfork.com may dominate as these crazy kids’ choice for music reviews, but seven out of 38 respondents were still sentimental for granddaddy Rolling Stone.
2. Epicurious.com was the website cited most frequently across the entire survey. And among print magazines, Conde Nast’s various cooking titles combined took home the blue ribbon for best recipes.
3. It’s hard to take your laptop to the gym! Many manly readers flexed to Men’s Health, while fit females were split between Self and Shape.
4. Both the print and online versions of Time Out New York and New York magazine beckoned to readers looking for local action.
5. The survey’s most surprising revelation? Nearly a quarter of respondents said they got their design ideas from the Ikea catalogue. Classy.
6. Not many people copped to reading love advice columns, which may explain why almost 60 percent of Americans aged 18-34 said they had recently experienced a breakup, according to a survey by eNation. Those who did look for love advice got it from Cosmo’s steamy pages. And one respondent wrote (at 4:15 a.m.) that they got their advice from ”mostly porn.” What a catch!
7. Only one respondent in our survey’s particular demographic name-dropped a travel magazine when asked how he/she planned his/her vacations. Makes sense: most escapist escape mags are geared toward people with enough money, and vacation days, to take a break.
8. Webmd.com was almost as universally popular for medical information as Epicurious.com was for cooking. Interestingly, Webmd.com has their own print magazine as well, launched in spring 2005.
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